Ivan Šantić is a Hyper Island - Digital Media graduate, a digital creative business school with a consultancy side specializing in real-world industry training using digital technology. His internship had taken place at Native, a London company specialized in product and user experience design. He was born in Zagreb, Croatia. He is a member of HDD, ULUPUH and HDNP design associations. Alongside his design degree he has a B.A. in History – Studia Croatica.
He is systematical. In between conscious and subconscious, force and matter, logic or inner gut feeling, he finds a fine balance. He is expressive. His creative process involves tangible ideas, sketches, drawings, concepts, prototypes, case studies, and user scenarios. He is familiar with technology, it's terms, terminology, and standards. It's all about user- centered design. UI, architecture, project management, VFX, industrial, next-gen, automotive, cutting edge products.
He has both industry and freelance experience. As a creative, he specialized in Motion, 3D & VFX design. He also worked with other various media ranging from Photography, Graphic and Web Design. He has managed various personal and company projects. His work, medium, and choice of tools reflect a simple philosophy of clean, functional, and effective visual communication, a part of a unique product/brand experience.